Home Goods

Klaviyo Email & SMS Marketing for Home Goods Brands

Retention-first email and SMS built around how customers actually furnish, gift, and replace your products, not a generic 30-day flow.

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Real work with home goods brands

Artisan Morning

A four-month rebrand and full Etsy-to-Shopify migration for a handmade home goods brand, including welcome, abandoned cart, and post-purchase flows built from scratch.

Nest Casa

Welcome email design and copywriting for a home goods brand's new subscriber journey.

Why home goods brands choose us

  • A retention plan built around gifting occasions and replacement cycles, not a generic template
  • Flows and campaigns built to bring in repeat and gift purchases, not just one-time sales
  • Full Klaviyo account setup and management included, so nothing sits half-configured
  • Steady testing every month, so results keep improving instead of flatlining
  • Reports in plain words, with a clear next step every time
  • No long-term contract required to start

Flow types we build

Conversion

Welcome

Turns new subscribers into first-time customers. 3 emails, automated.

Revenue

Abandoned Cart

Recovers high-intent shoppers before they drop off. 2 emails, dynamic content.

Revenue

Abandoned Checkout

Catches shoppers who started checkout but didn't finish. 2 emails, dynamic content.

Engagement

Browse Abandoned

Brings back visitors who browsed but never added to cart. 2 emails, automated.

Retention

Post-Purchase & Care Guide

Builds trust, product-care education, and second-purchase momentum timed to how the item is actually used. 3 emails, automated.

Re-engagement

Win-Back

Brings inactive customers back ahead of a gifting season. 3 emails, segmented.

Every engagement starts the same way

We don't take on full account management for a brand we haven't audited first.

Step One · Free

The Audit

A full picture of your program: gaps, opportunities, a priority action plan. Delivered within 48 hours.

Step Two · $597

The First Flow

Your #1 audit priority, written and built as a ready-to-launch automation. Live in 3-5 business days.

Step Three · From $2,500/mo

The Revenue Engine

Full program management: flows, campaigns, segmentation, reporting. Done for you, every month.

Questions, answered

What actually happens on the Email Strategy Call?

Naomi will ask you a few questions about your business and what you're selling. Then she'll ask for a quick look at your Klaviyo account, live, on the call. You'll leave with a clear picture of what's working, what isn't, and what the biggest opportunity is. No deck, no pitch, no pressure.

My welcome flow used to convert, why doesn't it anymore?

Flows aren't set and forget. A welcome flow, abandoned cart, or post-purchase sequence that converted well at launch degrades over time as your offer changes, your audience shifts, or the emails simply get stale next to a subscriber's inbox habits. If a flow hasn't been reviewed in the last six months, that's the first place revenue is quietly leaking.

Why are my emails going to spam even though nothing changed?

Nothing changed on your end, but your authentication setup didn't stay static even if you didn't touch it. DMARC, DKIM, and SPF records can drift out of alignment as ESPs update their infrastructure or inbox providers tighten their spam filters over time. This is a DNS-level problem, not a copywriting problem, so no amount of subject line testing fixes it.

Do I need to share my Klaviyo password?

No. We just need view access, you can add us as a read-only user in under a minute, or share your screen on the call. Either works.

Other industries we work with

Your customers are already in the inbox.

Let's give them a reason to stay.

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