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Texts your customers will actually like

Text messages that feel like a helpful note, not a blast.

We set up SMS the compliant way, build the flows that recover carts and bring customers back, and write the campaigns that fit alongside your email. Run inside Klaviyo, approved by you before anything sends.

Book a free strategy callSee plans

Klaviyo Certified Partner · Shopify Partner · Omnisend Partner · Mailchimp Partner · Brevo Partner · HubSpot Partner · 20+ years of experience · 150+ DTC brands

Why SMS goes wrong for so many brands

Text is the most personal channel you have. That is exactly why it is easy to get wrong, and why a few careless messages cost you subscribers fast.

Compliance is an afterthought.Consent wording, quiet hours, opt-outs and carrier registration all matter, and a gap puts your sending at risk.Compliance set up first: TCPA and CTIA guidelines, carrier registration, consent collection and opt-outs.
Everyone gets the same text.A first-time subscriber and a loyal customer should not hear the same promotion.Segments by purchase history, engagement level and campaign type.
SMS and email do not talk to each other.Customers get a text and an email about the same thing, or conflicting offers on the same day.One calendar for both channels, so each message has a clear job.
Nobody is watching the right numbers.Without revenue attribution and opt-out tracking, you cannot tell good texting from over-texting.Reporting on click rate, revenue, opt-out rate and list growth.

SMS done well is short, timely and useful. We handle the details so it stays that way.

What we make for you

A full SMS system inside Klaviyo

SMS lives in the same platform as your email, so your customer data, segments and reporting are shared.

SETUP

Strategy and compliance

Plan, TCPA and CTIA aligned setup, carrier registration, quiet hours and sending rules.

SETUP

Consent and opt-outs

Consent language and signup forms for your site and checkout, plus clear opt-out handling so people can leave easily.

AUTOMATED FLOWS

SMS flow builds

Welcome, abandoned cart, post-purchase and win-back flows, built to work with your matching email flows.

CAMPAIGNS

Copy and calendar

Short, on-brand campaign texts planned on the same calendar as your email, so launches and restocks reinforce each other.

TARGETING

Segmentation

Audiences based on purchase history, engagement level and campaign type, so the right people get the right text.

REPORTING

Results you can read

Click rate, revenue attribution, opt-out rate and list growth, explained in plain English each month.

Also available: multi-channel management across email and SMS, and migration or rebuild of an existing SMS setup.

Peek inside a flow

What each text flow does

Pick a flow. The sample texts show the tone and purpose. Timing is a starting point we tune to your customers.

Welcome

Goal: confirm the signup and make a good first impression.

Right after signup
Confirmation and welcomeConfirms consent, says who is texting, how to opt out and delivers any offer promised at signup.Welcome to [Brand]! Your 10% code is [CODE]. Msg frequency varies. Reply STOP to opt out.
1 to 2 days later
A helpful nudgeA quick note pointing to a best seller or a guide on where to start.

Abandoned cart

Goal: bring back shoppers who were about to buy.

About 1 hour later
Friendly reminderShort, with a direct link back to the cart. Sent after your email reminder is considered, so channels do not collide.Hi Sam, your [Product] is still in your cart. Ready when you are: [link]
About 1 day later
Answer the hesitationOne line on shipping, guarantees or how to use it, with the link.

Post-purchase

Goal: keep the experience good and set up the next order.

When it ships
Shipping updateA tracking link, so customers know it is on the way.
After it arrives
How to use itA short usage tip or a link to your guide.Your [Product] should be there! Here is a quick guide to getting started: [link]
Before they run out
Reorder reminderTimed from your purchase-cycle data, with a one-tap link to reorder.

Win-back

Goal: reach customers who have gone quiet, without over-texting them.

After a long gap
Personal check-inFor customers who bought before and have not returned, based on their purchase history.Hi Sam, it has been a while! Here is what is new at [Brand]: [link]
If no response
Stop textingWe pause texts to unengaged contacts to protect your opt-out rate and sender reputation.
Doing SMS the right way

The details that keep your texting safe

Pick a topic to see what we handle. We set things up around TCPA and CTIA guidelines. We are not your lawyer, so we recommend your counsel reviews your consent language.

Carrier registration

  • We prepare and submit your brand and campaign registration
  • We describe your messaging program the way carriers expect
  • We help you avoid sending before registration is in place

Consent collection

  • Clear signup language on forms, popups and checkout
  • Records of how and when each person opted in
  • No texting of contacts who have not agreed to receive texts

Quiet hours

  • Sending windows set so texts do not arrive at night
  • Time zone aware scheduling for campaigns
  • Flow timing that respects the same rules

Opt-outs and help

  • STOP and HELP handled correctly, every time
  • Opt-out rate tracked so we notice over-texting early
  • Suppression so no one is texted after leaving

How it works

Compliance first, then flows, then campaigns.

STEP 1

Plan and register

Free strategy call, a look at your email and customer data, and a written SMS plan. We start carrier registration.

You get: an SMS plan and registration filed.

STEP 2

Collect consent

We add compliant signup forms to your site and checkout and set up opt-out handling.

You get: live forms and approved consent language.

STEP 3

Build flows

Welcome, abandoned cart, post-purchase and win-back texts written and tested for your approval.

You get: SMS flows live and matched to your email.

STEP 4

Send and tune

Monthly campaigns on a shared calendar, with reporting and a call to review results.

You get: a monthly report on clicks, revenue and opt-outs.

Add SMS to your plan

SMS is an add-on to Foundation or Growth, and it is included with Partner. Start with 3 months, then month to month.

Book a free strategy callSee plans
20+
years of experience
150+
DTC brands served
10M+
subscribers managed
6
partner programs: Klaviyo, Shopify, Omnisend, Mailchimp, Brevo and HubSpot

“I was genuinely surprised at how passionate Naomi was about my project. It really felt like I had a partner more than merely someone servicing their client.”

Ariel Nishli, Executive Director, Chosen

SMS questions, answered

Short answers. If yours is not here, ask on the call.

Do I need email marketing with you to add SMS?

SMS is an add-on to our Foundation or Growth plans, and it is included in Partner. Texting works best alongside email, using the same customer data and calendar.

Is SMS marketing compliant?

We set it up around TCPA and CTIA guidelines, with carrier registration, consent collection, quiet hours and opt-outs. We are not lawyers, so we suggest your counsel review your consent language.

Will texting annoy my customers?

Not if it is done with care. We keep texts short and relevant, segment by purchase history and engagement, and watch your opt-out rate so we can adjust early.

How often will you text my list?

It depends on your products and customers. We plan frequency on one calendar with your email so no one is overloaded.

Can I text my existing email list?

Only people who have agreed to receive texts. We help you collect that consent properly on your site, at checkout and in your emails.

Do I approve the texts?

Yes. Nothing sends without your approval, and your Klaviyo account stays yours.

Ready to add SMS the right way?

Book a free strategy call. We will look at your email and customer data and tell you honestly whether SMS makes sense for your store right now.

Book a free strategy callSee plans

Keep reading: SMS and email: how to integrate them so they work together

What clients say

The work speaks. So do the people.

“They were full of valuable ideas. I can't imagine working with anyone else. I learned something and she responded with ideas and advice. I felt listened to and taken care of.”

Angela J.

“Naomi is sharp and knowledgeable about all aspects of email marketing. She brings both strategic insight and tactical know-how to the table, great for small marketing teams who need help getting started.”

Ryan M.

“They were wonderful to work with for setting up new Klaviyo flows! Super knowledgeable and very insightful for our Klaviyo segmentations. Will absolutely work together again!”

Julie R.

“I'm a small fledgling business, but Naomi treated me like her most important client. She was super responsive and professional. I did not expect such expert-level service and will use them for all my future projects.”

Ginger B.
Our toolkit

50+ platforms and tools we work in

We build inside the platforms you already use, and connect the apps around your store so every message uses real customer data.

Email, SMS and CRM

KlaviyoHubSpotOmnisendMailchimpBrevoActiveCampaignFlodeskBrazeDripGoHighLevelAttentivePostscriptIterableCustomer.ioSendlaneConstant ContactMailerLiteKitbeehiivSalesforce Marketing CloudEmarsysCordialTwilio

Store and subscriptions

ShopifyRechargeShopify PlusWooCommerceBigCommerceMagentoSquarespaceWixSkioLoopOrdergrooveSmartrrBold SubscriptionsStay AIAppstleStripe

Reviews and loyalty

OkendoYotpoJudge.meStampedLooxJunipReviews.ioTrustpilotSmileLoyaltyLionRivoGrowaveAntavo

Design, support, analytics and site tools

FigmaGorgiasZendeskRe:amazeRebuyTriple WhaleNorthbeamGoogle AnalyticsGoogle Tag ManagerSegmentPrivyJustunoTypeform

And dozens more. If your platform is not listed, ask us.Dark tags are certified or partner platforms.