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Every customer, every step

Give every customer the right message for where they are.

A subscriber, a first-time buyer, a loyal reorderer and a lapsed customer need different things from you. We map the whole customer journey, build the flows for each stage and keep improving them every month.

Book a free strategy callSee pricing

Klaviyo Certified Partner · Shopify Partner · Omnisend Partner · Mailchimp Partner · 20+ years of experience · 150+ DTC brands

Most stores have a welcome email and maybe a cart reminder. That is a start, not a strategy.

Lifecycle marketing is the set of automated messages that follow a customer from first signup to loyal buyer. When whole stages are missing, customers drift away with nobody noticing.

Gaps in the journey.Flows exist for signup and cart, but nothing for the weeks after a first order.A full map of the journey, with a flow for every stage that matters.
Timing guessed, not measured.A reminder to reorder sent at a random time reaches people too early or too late.Replenishment timing set from your own purchase-cycle data.
Flows built once and forgotten.Offers change, products change, flows stay as they were two years ago.A monthly review, plus testing and improvements to flows that already exist.
Everyone follows the same path.A first-time buyer and a repeat customer get the same flow.Conditional logic that sends people down the path that fits them.
Follow your customer

Click a stage to see the flow and its job

This is the journey we build for. Every stage has one flow with one clear purpose.

Welcome series

Someone joins your list. This is the best moment to earn their attention.

The flow3 to 5 emails that introduce your brand, your story and your best sellers.
Its jobTurn a new subscriber into a first-time buyer.
UsesSignup source, products viewed and what they said they were interested in.

Browse and cart abandonment

Someone views products or adds to cart, then leaves.

The flowTimed reminders showing what they looked at, with answers to common doubts.
Its jobBring a warm shopper back to check out.
UsesShopify browsing, cart and checkout data.

Post-purchase

The first order is in. What happens next decides if there is a second.

The flowThank you, how to use it, shipping updates and a well-timed review request.
Its jobMake the experience feel good and set up the next order.
UsesOrder contents, shipping status and product type.

Replenishment and cross-sell

Many health and wellness products get used up. That is a chance to help.

The flowA reorder reminder timed to the purchase cycle, then products that pair with what they bought.
Its jobMake the next order easy and bring in a second product.
UsesPurchase-cycle data from Shopify and, where relevant, your POS.

VIP and loyal customers

Your best customers deserve to feel noticed.

The flowA VIP segment with early access, thank-yous and content that skips the hard sell.
Its jobKeep your best customers close and give them a reason to stay.
UsesPurchase history and engagement level.

Win-back, list hygiene and suppression

Customers go quiet. Some will come back, and some will not.

The flowA win-back sequence triggered after 90 to 180 days of inactivity, then suppression for those who do not respond.
Its jobReactivate who we can and keep your list healthy.
UsesLast purchase date, engagement and deliverability signals.
How we help

Strategy, then the work to back it up

Lifecycle strategy is not a document that sits in a folder. We build and maintain it in your account.

AUDIT

Flow audit and gap analysis

We review every flow you have, find the missing stages and rank fixes by what matters most.

BUILD

Strategy, copy and design

We write the emails in your brand voice and design them to match your site.

LOGIC

Conditional logic

Branches that send first-time buyers, repeat customers and VIPs down different paths.

DATA

Shopify and POS data

We connect your store and point-of-sale data so timing and segments reflect real behavior.

TESTING

A/B testing

Subject lines, timing and offers tested in the flows that carry the most volume.

REVIEW

Monthly review

We look at how every flow is doing and decide together what to improve next.

A quick check

Which core flows do you have live today?

Tick the ones that are running in your account right now. This is a rough check, not an audit.

Tick what you have.We will show which stages of the journey have no flow yet.

How it works

You always know what happens next and what you will have in hand.

STEP 1

Free flow audit

About 10 minutes of your time. We review your account and reply within 48 hours.

You get: a gap analysis of your flows.

STEP 2

Journey map

We map the stages, the flows and the data behind them, and agree priorities with you.

You get: a lifecycle map and a build order.

STEP 3

Build the flows

We write, design, build and test. You approve before anything goes live.

You get: live flows. Start with one in 3 to 5 business days through the First Flow ($597).

STEP 4

Review and improve

Monthly reviews, testing and new flows as your products and customers change.

You get: a monthly report and call.

Lifecycle work is included in every plan

Start with 3 months, then month to month, billed monthly in advance. Nothing sends without your approval, and your account stays yours.

Foundation

Get the core flows working

$2,500
per month
  • 2 campaigns a month
  • 1 new flow a quarter
  • Core segmentation
  • Monthly report and 30 minute call
See pricing
Most brands start here

Growth

A new or improved flow every month

$4,000
per month
  • 4 campaigns a month
  • 1 new or improved flow a month
  • Full segmentation and A/B testing
  • Revenue tracking
  • 60 minute call, 24 hour priority response
Book a free strategy call

Partner

Your own email team

From $6,500
per month
  • Dedicated account team
  • Weekly strategy calls
  • SMS included
  • Custom reporting
See pricing

Just need one flow built? See the quick fixes. SMS is a $500 per month add-on for Foundation and Growth.

20+
years of experience
150+
DTC brands served
10M+
subscribers managed
6
partner programs: Klaviyo, Shopify, Omnisend, Mailchimp, Brevo and HubSpot

“I was genuinely surprised at how passionate Naomi was about my project. It really felt like I had a partner more than merely someone servicing their client.”

Ariel Nishli, Executive Director, Chosen

Questions about lifecycle strategy

Short answers. If yours is not here, ask on the call.

What is lifecycle marketing, in plain words?

It is the set of automated emails and texts that follow each customer from signup to repeat buyer, and win back those who drift away. Each message is triggered by what the person does.

What is in the free flow audit?

We review the flows you have, find missing stages and tell you what to fix first. It takes about 10 minutes of your time and we reply within 48 hours.

How do you decide when to send a reorder reminder?

From your purchase-cycle data, meaning how long customers take to use a product up. We start from your Shopify order history and adjust as we learn.

Can you work with our POS data too?

Yes. Where you sell in person as well as online, we can bring that data in so customers are treated consistently.

Do you rebuild flows we already have?

We improve what is working and replace what is not. The audit tells us which is which.

How often do the flows change?

We review them monthly. On Growth, one flow is new or improved every month.

Let's map your customer journey.

Book a free strategy call. We will look at your current flows, show you the gaps and tell you honestly if we are the right fit.

Book a free strategy callSee pricing

Keep reading: Back-in-stock emailsThe post-purchase email nobody sendsThe welcome series: the first 10 days

What clients say

The work speaks. So do the people.

“They were full of valuable ideas. I can't imagine working with anyone else. I learned something and she responded with ideas and advice. I felt listened to and taken care of.”

Angela J.

“Naomi is sharp and knowledgeable about all aspects of email marketing. She brings both strategic insight and tactical know-how to the table, great for small marketing teams who need help getting started.”

Ryan M.

“They were wonderful to work with for setting up new Klaviyo flows! Super knowledgeable and very insightful for our Klaviyo segmentations. Will absolutely work together again!”

Julie R.

“I'm a small fledgling business, but Naomi treated me like her most important client. She was super responsive and professional. I did not expect such expert-level service and will use them for all my future projects.”

Ginger B.
Our toolkit

50+ platforms and tools we work in

We build inside the platforms you already use, and connect the apps around your store so every email uses real customer data.

Email, SMS and CRM

KlaviyoHubSpotOmnisendMailchimpBrevoActiveCampaignFlodeskBrazeDripGoHighLevelAttentivePostscriptIterableCustomer.ioSendlaneConstant ContactMailerLiteKitbeehiivSalesforce Marketing CloudEmarsysCordialTwilio

Store and subscriptions

ShopifyRechargeShopify PlusWooCommerceBigCommerceMagentoSquarespaceWixSkioLoopOrdergrooveSmartrrBold SubscriptionsStay AIAppstleStripe

Reviews and loyalty

OkendoYotpoJudge.meStampedLooxJunipReviews.ioTrustpilotSmileLoyaltyLionRivoGrowaveAntavo

Design, support, analytics and site tools

FigmaGorgiasZendeskRe:amazeRebuyTriple WhaleNorthbeamGoogle AnalyticsGoogle Tag ManagerSegmentPrivyJustunoTypeform

And dozens more. If your platform is not listed, ask us.Dark tags are certified or partner platforms.