Email that turns first-time buyers into customers who reorder.
We build and run the whole email system for your online store: the welcome series, cart and browse follow ups, post-purchase and replenishment emails, win-backs and your monthly campaigns. You approve everything before it sends.
Klaviyo Certified Partner · Shopify Partner · Omnisend Partner · Mailchimp Partner · Brevo Partner · HubSpot Partner · 20+ years of experience · 150+ DTC brands
Why most brand email leaves money on the table
You already paid to get people to your store. Email is how you earn the second, third and fourth order from them. But when you are busy running a brand, email is the first thing to slide, and four gaps quietly cost you sales.
A done-for-you email system closes all four gaps, then keeps improving every month.
The whole email system, not just the newsletter
Here is what is actually in your account when we are done, and what we keep doing after.
Welcome series
A 3 to 5 email sequence that introduces your brand, shares the story and science behind your products, handles first-order questions and invites the first purchase.
Cart and browse abandonment
Timed follow ups for shoppers who add to cart, start checkout or view a product without buying, with the right reassurance for each.
Post-purchase and replenishment
Order thank-you, how-to-use guidance, review requests and reorder reminders timed from your real purchase cycle, plus cross-sell to the next best product.
Win-back and sunset
A sequence for customers who have gone quiet, then a clean way to stop mailing people who never come back, so your sender reputation stays healthy.
Monthly campaign calendar
Launches, restocks, education, seasonal offers and customer stories. Written in your brand voice, designed to match your site, scheduled and sent for you.
Segmentation and list hygiene
Segments by purchase history, engagement and product interest. Suppression rules and regular list clean-up, so a smaller, healthier list earns more.
Every plan includes a monthly report in plain English, so you can see what email earned and what we are doing next.
See what each flow sends, and why
Pick a flow. Timing shown is a typical starting point. We tune it to your products, your price point and how quickly customers use them up.
Welcome series
Goal: turn a new subscriber into a first-time buyer.
Abandoned cart and browse
Goal: bring back shoppers who were close to buying.
Post-purchase and replenishment
Goal: make the second order feel natural.
Win-back and sunset
Goal: bring back customers who went quiet, and protect your list when they do not return.
We work in the platform that fits your store
For most DTC health and wellness brands on Shopify, that is Klaviyo. If you are on something else, or not sure, we will say so honestly.
Klaviyo, our home base
Best for stores that sell products online and want email driven by what customers browse and buy. We are a Klaviyo Certified Partner and a Shopify Partner.
- Strategic planning and an account roadmap
- Advanced flows and conditional logic
- Campaign management, from copy and design to send
- Technical integration with Shopify and other store data
- Migration from another platform, with your history intact
Mailchimp
A fit for smaller lists and simpler needs. We are a Mailchimp Partner, so we set it up properly and keep it working hard.
- Account setup and audience structure
- Automations for welcome and key follow ups
- Campaigns and reusable templates
- Analytics you can actually read
Brevo
A strong, budget-friendly option for brands that want email and SMS in one place. We are a Brevo Partner, so we set it up properly and keep it working hard.
- Account setup, sender authentication and list structure
- Automations for welcome, cart and post-purchase follow ups
- Email and SMS campaigns on one platform
- Reporting you can actually read
HubSpot
A fit for brands that want email, contacts and customer data connected in one CRM. We are a HubSpot Partner, so we set it up properly and keep it working hard.
- Contact, list and lifecycle stage setup
- Workflows for welcome, nurture and post-purchase follow ups
- Email campaigns and reusable templates
- Reporting tied to your CRM data
Flodesk
Design-first email for brands where beautiful, simple emails matter most.
- Branded, design-led email templates
- Workflows for welcome and nurture
- Segmentation and signup forms
- Campaign design and scheduling
Platform-agnostic strategy
The right strategy matters more than the logo on the tool. If you are choosing or changing platforms, we help with that first. We also work in Omnisend and ActiveCampaign.
- Platform selection based on your store, list and goals
- Management across more than one platform
- Migration with flows, segments and templates rebuilt, not lost
How it works, step by step
You always know what happens next and what you will have in hand.
Discovery and audit
A free strategy call, then a review of your account, your list and your store data.
You get: a written audit within 48 hours of your account access.
Strategy
We map the flows, segments and campaigns that will earn the most for your products and customers.
You get: a flow map and a first campaign calendar to approve.
Build and launch
We write, design and build in your account, test everything and show you before it goes live.
You get: live flows and your first campaigns, each approved by you.
Optimize and grow
Every month we send, test, report and plan the next round with you.
You get: a monthly report and a monthly call.
Want to start with a fixed project? The Flow Bundle fixes your deliverability and launches your four core flows in about three weeks.
Plans built around your brand
One flat monthly fee. No hourly billing. Start with 3 months, then month to month. Nothing sends without your approval, and you own your account.
“I was genuinely surprised at how passionate Naomi was about my project. It really felt like I had a partner more than merely someone servicing their client.”
Questions people ask before they book
Short answers. If yours is not here, ask on the call.
What happens on the free strategy call?
We look at your current email together, show you the biggest revenue opportunities and tell you honestly whether we are a good fit. You leave with ideas whether or not you hire us.
Do you write the emails, or do I?
We do. We write in your brand voice, design to match your site and build in your account. You review and approve every email before it sends.
Can you work with health and wellness products?
Yes, that is our focus. We write to your claims guidelines and your approval process. Nothing goes out until you say so.
How long is the commitment?
Plans start with 3 months, then continue month to month. Billing is monthly, in advance.
Will I own my email account and list?
Yes. Your account, your list and your data stay yours.
We are on another platform. Can you still help?
Yes. We work in Klaviyo, Mailchimp, Omnisend, Brevo, HubSpot and Flodesk, and in other platforms too. We can help you choose or migrate if a different platform fits better.
Let's look at your email together.
Book a free strategy call. We will show you where your email can earn more and tell you honestly if we are the right fit.
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What clients say
The work speaks. So do the people.
“They were full of valuable ideas. I can't imagine working with anyone else. I learned something and she responded with ideas and advice. I felt listened to and taken care of.”
Angela J.
“Naomi is sharp and knowledgeable about all aspects of email marketing. She brings both strategic insight and tactical know-how to the table, great for small marketing teams who need help getting started.”
Ryan M.
“They were wonderful to work with for setting up new Klaviyo flows! Super knowledgeable and very insightful for our Klaviyo segmentations. Will absolutely work together again!”
Julie R.
“I'm a small fledgling business, but Naomi treated me like her most important client. She was super responsive and professional. I did not expect such expert-level service and will use them for all my future projects.”
Ginger B.
50+ platforms and tools we work in
We build inside the platforms you already use, and connect the apps around your store so every email uses real customer data.
Email, SMS and CRM
Store and subscriptions
Reviews and loyalty
Design, support, analytics and site tools
And dozens more. If your platform is not listed, ask us.Dark tags are certified or partner platforms.