The work
The work behind better retention.
Beautiful design. Smarter strategy.
These aren’t just pretty emails. Every flow below is a customer journey we built to turn attention into retention — for health, wellness, beauty, and lifestyle brands that need their inbox to work as hard as the rest of their brand.
All Work · Health + Wellness · Beauty · Lifestyle · DTC
Selected Work
Recent wins for health, wellness,
skincare & education brands
Scroll inside each email to see the full design
Skincare & Dermatology
Advanced Dermatology
A full replenishment and post-purchase system — welcome series, treatment education, and reorder flows — rebuilt around real skincare routines instead of a generic 30-day timer. The result: one-time treatment purchases turned into an ongoing, predictable routine, with messaging timed to how patients actually use the product.
Scroll inside each email to see the full design
Health Education
Simple Nursing
Lifecycle flows built around the milestones that actually drive nursing-student behavior — welcome series, study-progress nudges, and renewal campaigns timed to certification deadlines, not a generic drip schedule. The result: students stayed engaged and enrolled through the full exam cycle, with messaging that showed up exactly when they needed it.
Scroll inside each email to see the full design
Boutique Apparel
Raising Brave
A four-email welcome flow and two promo emails for a boutique built for boy moms. The flow introduces the brand and the welcome offer, tells the founder’s story, builds trust with social proof, and closes with a last-chance nudge, all in a warm, mom-to-mom voice.
Sustainable Fashion & Retail
+237% Flow Revenue
Leap Retail
Ongoing lifecycle strategy and flow management across an entire portfolio of sustainable fashion brands, including Pact — welcome, abandoned cart, post-purchase, and win-back, built and maintained as one connected system rather than one-off campaigns. The result: +237% flow revenue ($963,175 in verified flow revenue) across the portfolio, turning values-driven shoppers into repeat customers.
Handmade Home Goods
Artisan Morning
A four-month rebrand and full Etsy-to-Shopify migration for a handmade home goods brand — new store, always-on email and SMS flows, and a customer list they finally own outright, capped by their strongest Q4 on record.
Before
Clear Hierarchy
Warmer Voice
Consistent Branding
After
Healthcare / Patient Communication
Before → After
The Aphasia Center / My Aphasia Coach
A full visual and voice overhaul of a decade-old transactional email system — trial reminders, homework assignments, sign-ups and billing notices — rebuilt with clear hierarchy, warmer color, and a consistent brand voice for Dr. Lori Bartels-Tobin’s speech therapy platform.
Why it works
Pretty emails aren't the strategy.
Retention isn’t won with a nicer template. It’s won by understanding where a customer is in their lifecycle, what they’ve already bought, what they’re about to churn on, and what to say to them because of it. That’s the layer underneath every project below: segmentation, offer strategy, flow architecture, deliverability and testing, all built before a single email gets designed.
Want to see the full flow, not just the email?
Email · SMS · Lifecycle Marketing
Real inboxes. Real revenue.
See the flows, campaigns, and SMS behind the numbers
Advanced Dermatology
Email Template Design
Nidra Sleep Institute
Landing Page Design
Glow365
Orange Handle
Raising Brave
Alpaca Blankets
Product Launch Campaign
Everyday Supply Co
Mother Earth Food
View More Work
Nest Casa
Saltsy
Coastal Fashion Campaign
Linen + Cloth
Warehouse Sale Campaign
Dr. Crista
Nutrition Newsletter
Advanced Dermatology
Post-Purchase Flow Email
Beautyzana
Glow365
Abandoned Cart Email
Maras Green
VIP Welcome Email
Terramonga
Welcome Email
Cove Fine Jewelry
Welcome Email
Electronic Express
Product Spotlight Email
Lumzy Jones Law Firm
Welcome Email
Smokies Time
Holiday Cabin Email
Stone & Spear
Product Launch Email
Terra Labs
New Arrival Email
TimberRose
Ranch House Getaway Email
Benuvia Manufacturing
Homepage Design
Oak Cliff Bee Company
Email Newsletter Design
The Aphasia Center
Transactional Email Redesign
Simple Nursing
Winback Flow Email
Retail & Lifestyle Brands
The same lifecycle discipline, applied beyond health and wellness. Email and SMS work for national retail and lifestyle brands who wanted their inbox held to the same standard.
What Clients Say
The work speaks. So do the people.
The numbers
Beautiful is only half the job.
The creative above isn’t decoration. It’s built to move specific numbers. Where we have verified results, we show them: $2,610+ recovered in abandoned carts for Artisan Morning, +237% flow revenue across the Leap Retail portfolio. Where an engagement is newer or metrics aren’t yet verified, we’d rather tell you honestly what we built than hand you a number we can’t stand behind.
How We Work
The process behind the results
Strategy & Consultation
Email marketing requires more than templates and timing. It requires strategic thinking. We develop comprehensive retention strategies based on your customer data, business goals, and growth trajectory.
Tech & Implementation
We specialize exclusively in Klaviyo because it offers the sophisticated tools modern brands require. Our technical expertise spans advanced integrations, custom development, and systems that scale with your business.
Creative & Execution
Words matter. Design matters. Every email represents your brand. Our creative services include strategic copywriting, email template design, and ongoing optimization that drives measurable results.