Before you book the call

Naomi will ask a few questions about your brand and what you sell. Then she'll ask for a quick look at your Klaviyo account, live on the call. You'll leave with a clear picture of what's working, what isn't, and where the biggest opportunity is.

No. We work with skincare, beauty and wellness brands at every stage. What matters is that you have a real product and you're ready to take email seriously.

Yes, though the fit matters more than the revenue number. If you have an active Klaviyo account and a product people reorder, we're worth talking to.

No. We only need view access. You can add us as a read-only user in under a minute, or share your screen on the call. Either works.

Good. We work directly in your existing account. We audit what's there, fix what's broken and build what's missing. Nothing gets wiped.

A freelancer builds flows. We run your whole retention program: strategy, copy, design, segmentation and testing, maintained and improved month after month. It's a different scope.

Foundation covers your email marketing system: strategy, copy, design, build and send. You review and approve, and we do the rest. SMS is a $500 per month add-on to Foundation and Growth. Foundation is $2,500 a month and Growth is $4,000. Partner starts at $6,500 a month and adds SMS, reviews, loyalty and development support. See the plans.

Everything in Growth, plus SMS, review collection, a loyalty program and development support, run by one team so the pieces work together. We scope the exact review and loyalty tools with you on the call, based on what your store already uses.

A fixed-price install for $2,500: a full audit, the deliverability fixes and four core flows live in about three weeks, with no retainer. If you move to a monthly plan within 30 days of handoff, we take $500 off the first month. See the Flow Bundle.

Yes. It's a single flow, built and launched, with no ongoing commitment. Many brands use it to see how we work before moving to a full program. See quick fixes.

The first 30 days are setup and audit. By around day 45, your core flows are typically live and your first optimized campaigns are sending. Results build from there.

White label pricing is separate from our direct client pricing, and it's built to protect your margins. We'll walk you through it on a call. White label details.

For agencies, every white label engagement starts with one. Your clients never know we exist unless you want them to.

Because volume was never the number that mattered. Inbox placement was. Many brands keep sending the same campaigns and flows, but the emails quietly start landing in spam or Promotions, so opens and clicks fall even though nothing looks different. It usually traces back to infrastructure set up once and never revisited: authentication records that drift, engagement dropping on an unpruned list, or flows untouched for over a year. The fix starts with a deliverability audit, not a content rewrite.

Your authentication setup doesn't stay still, even if you don't touch it. SPF, DKIM and DMARC records can fall out of alignment as email providers update their systems, as new tools get added to your domain, or as inbox providers tighten their filters. A record that passed a year ago can fail today. It's a DNS problem, not a copywriting problem, so no amount of subject line testing fixes it.

They are three DNS records that prove an email really came from you. SPF lists which servers may send for you. DKIM signs each email so the inbox can verify it wasn't altered. DMARC tells inbox providers what to do with email that fails those checks, and reports suspicious activity. Klaviyo needs all three set up correctly on your sending domain, or your emails can land in spam however good the content is.

Flows aren't set and forget. A welcome, abandoned cart or post-purchase flow that worked at launch can slip as your offer changes, your audience shifts or the emails go stale. If a flow hasn't been reviewed in six months, that's the first place revenue leaks.

Ask yourself a few things. Have opens dropped over the last few months while sending stayed the same? Have customers said an email never arrived? Has anyone mentioned checking spam for you? Do you know your current DMARC policy, or whether you have one? If any answer is yes, or "I don't know", a deliverability check is worth doing before spending more on ads. Run the free scan.

It depends on how deep the problem goes. If your account just needs regular campaigns and light flow upkeep, an in-house hire can often handle it. If revenue has declined, or you don't know why deliverability dropped, most generalists don't have the DNS-level depth to diagnose it. So audit first, then decide. The audit tells you whether the problem is strategy or infrastructure.