How Much Does a Klaviyo Agency Cost?
It depends on the scope, but the real question is what the fee covers. Here is how Klaviyo agency pricing works and what to ask before you sign.
By Naomi, Klaviyo-certified, Signify Studio
The short answer: Klaviyo agencies charge in three ways: a monthly retainer, a percentage of the revenue the agency manages, or a fixed fee for a project. Prices vary a lot between agencies because the scope varies a lot. At Signify Studio, a one-time Flow Bundle is $2,500 and monthly management starts at $2,500 per month.
The three ways agencies price Klaviyo work
- Monthly retainer. A fixed fee for a defined list of work each month, such as flows, campaigns and reporting. It is the easiest model to budget for and the easiest to compare, as long as the deliverables are written down.
- Percentage of revenue. The fee grows with your email revenue. It can sound fair, but check how the agency defines revenue and whether the percentage applies to revenue the agency did not create.
- Project fee. A one-time price for a defined build, such as an audit, a deliverability fix or a set of flows. It suits brands that want the foundation done well before committing to ongoing work.
What changes the price
- Scope. Flows only, flows and campaigns, or email plus SMS, reviews and loyalty.
- Campaign volume. More campaigns each month means more design, copy and testing.
- The state of the account. A broken sending setup or missing flows needs a project before monthly work can pay off.
- List size and complexity. Larger lists and more segments mean more strategy and more checking.
- Strategy access. How much senior strategy time you get, and who you talk to day to day.
Not sure what your account needs? The free scan checks your sending setup in about ten seconds. If it finds a deliverability problem, that is the first thing to fix, whichever agency you hire.
What Signify Studio charges
| Flow Bundle | $2,500, one time. Audit, deliverability fix, four core flows (11 emails), real-inbox testing and a handoff guide. About three weeks. |
|---|---|
| Foundation | $2,500 per month. Core flows working and a steady send schedule. |
| Growth | $4,000 per month. For established brands ready to scale email revenue. |
| Partner | From $6,500 per month. Email, SMS, reviews, loyalty and development support in one team. |
| SMS add-on | $500 per month with Foundation or Growth. Sending costs are separate. |
Sign up for a monthly plan within 30 days of the Flow Bundle handoff and the first month is $500 off. Full details are on the pricing page. For a quick overview of the business, see Signify Studio at a glance.
Questions to ask any Klaviyo agency before you sign
- What exactly is included each month, in writing?
- Do you check authentication and deliverability before touching flows?
- Who will actually do the work, and will I talk to them directly?
- How do you define and report revenue, and what is the attribution window?
- What are the contract length and the notice period?
- Is Klaviyo's software cost, and any SMS sending cost, separate from your fee?
- What do I own if we stop working together?
Red flags
- A price with no list of deliverables.
- A promise of a specific revenue number before looking at your account.
- Skipping the sending setup and going straight to new emails.
- A long lock-in with no way out if it is not working.
Weighing an agency against a hire? Read Klaviyo agency vs in-house email marketer.
Questions people ask me
How much does a Klaviyo agency cost per month?
It varies by agency and scope. Signify Studio's monthly plans run from $2,500 per month for Foundation, to $4,000 per month for Growth, to from $6,500 per month for Partner, which adds SMS, reviews, loyalty and development support.
Is there a cheaper way to start?
Yes. A one-time project fixes the foundation first. The Flow Bundle is $2,500, one time, and the free scan costs nothing.
Does the agency fee include Klaviyo itself?
No. Klaviyo's software plan, and any SMS sending costs, are paid to Klaviyo separately from agency fees.
Is a Klaviyo agency worth it?
It is worth it when the account has a fixable problem, such as poor deliverability or missing core flows, and nobody on your team has time to fix it. It is not worth it if the agency cannot say what it will do each month.
See what your account needs first.
Run the free scan, then decide.