Klaviyo Audit for Skincare and Beauty Brands
What I check, what I usually find, and how to start with a free scan or a $97 audit.
By Naomi, Klaviyo-certified, Signify Studio
Skincare is a repeat-purchase business, and most of the repeat happens after checkout. A customer buys a serum, starts using it, and spends the next few weeks wondering whether it is working. That quiet stretch is where I find the most lost revenue, because most email marketing systems say nothing during it.
When I audit a skincare account, I am looking for two things. First, whether your emails reach the inbox at all. Second, whether your flows match how people actually use and run out of your products. Here is the order I work in.
1. Deliverability
I start with your authentication (SPF, DKIM and DMARC), your sending domain, bounce and complaint rates and the health of your list. If emails are not landing, nothing else matters. I have seen audits where the flows were fine and the real problem sat underneath them.
2. The welcome flow
A skincare welcome series should help someone pick the right product and understand your approach. A discount code alone does not do that. I check the timing, the content, and whether the emails fit where your subscribers came from. I also click through every email, because a broken image in email three can sit there for months.
3. Post-purchase and education
This is where skincare brands lose repeat customers. Does a buyer hear what to expect in the first two weeks? Does anyone check in at day seven, or explain the purging phase that makes people think a product is not working? I check whether your sequence follows the real product experience instead of a generic timer.
4. Replenishment timing
A bottle runs out on a predictable schedule. I check whether reorder reminders are timed to actual usage for each product, and whether they reach the right people.
5. Abandoned cart, checkout and browse flows
I confirm these are live and actually triggering. Flows often stop firing after a store or app update, and the dashboard still shows them as active. That one catches more brands than you would expect.
6. Segmentation, campaigns and integrations
I look at whether you can separate first-time buyers, repeat customers and lapsed customers, and whether campaigns and sign-up forms are working. I also check connected tools like loyalty and reviews, because stale data between systems quietly treats your best customers like everyone else.
Two ways to start. The free scan checks your sending setup in about ten seconds. The $97 audit goes through your whole email marketing system and is credited toward your first project.
What you get from the audit
- A scored review of deliverability, flows, segmentation and campaigns
- A priority order, so the foundation gets fixed before the details
- Plain-language findings, each with a clear next step
- Fixed-price options for what to do next, from one flow to the full Flow Bundle
Every plan is on the pricing page. You can also read more about email marketing for skincare and beauty brands.
Questions people ask me
How much does a Klaviyo audit cost?
The free scan costs nothing. The full audit is $97 and is credited toward your first project.
How long does it take?
The scan takes about ten seconds. The full audit is delivered within a couple of days of getting access to your account.
Do you need my Klaviyo password?
No. View access, such as a read-only user, is enough.
Why is skincare different from other brands?
Results take weeks, customers have questions about how to use the product, and reorders follow usage instead of the calendar. Your emails need to match that.
See what your email marketing system is missing.
Start with the free scan. Go deeper when you are ready.