Free workbook
The Email Experience Index
What is your score across everything, and will it be higher next quarter? One number from zero to one hundred that brings together all twelve models.
Ask yourself first
- If you had to guess your score right now, what would it be?
- Which model would pull it down the most?
- What would you do differently this quarter if you knew?
When to use it
Use it once you have completed several of the workbooks, and repeat it each quarter. The direction of the score matters more than any single number.
Reading the score
- Under 40. Build the foundation.
- 40 to 60. You have the basics, so design the experience.
- 60 to 80. Tune and test.
- Over 80. Protect what works and keep learning.
What is in the workbook
- The scorecard. A score out of 100 for each of the twelve models, with the trend and the weakest finding.
- Index history. The quarterly index, biggest gain, biggest drop and next focus.
- Action plan. Start with your three weakest scores.
How to use it
- Complete the models you can.
- Score each from zero to 100 using the guide on the first page.
- Average the scores you completed.
- Mark your weakest three and work from their action plans.
- Record the date and score again next quarter.
Questions people ask
Do I need all twelve models first?
No. Leave a row blank if you have not done that model yet, and average only the rows you completed.
How do I score a model?
Use your own evidence, such as the share of Yes answers on a checklist or the share of fail points fixed. Write down how you scored so you can score it the same way next time.
Where do I find the other workbooks?
See all fourteen workbooks, or start with the Inbox Trust Ladder.
Curious what your score would be?
Run the free scan, or book a call and we will walk through your score together.