Free workbook
The Message Check
What small thing in your next send could cost you the click? Ten quick checks catch the things that quietly cost replies, clicks and trust.
Ask yourself first
- Have you ever opened your last send on a phone with images off?
- Would a stranger know the one thing you want them to do?
- What happens when someone replies?
When to use it
Run it before any new campaign, when a flow has been live more than six months, and whenever a message draws complaints or silence. It takes about five minutes per message.
What is in the workbook
- The ten checks. Purpose, audience, timing, subject line, one action, mobile reading, accessibility, tone, images off, and the exit and reply path.
- Message score log. Record each score so you can see which messages need the most care.
- Action plan. The top fixes, with owners and dates.
How to use it
- Pick one message and open it on a phone.
- Answer each check from what you see, not what you meant.
- Score Yes, Partly or No.
- Write the top fix and log the score.
- Fix the lowest check first, then send.
Common mistakes
- Checking only on a desktop screen.
- Scoring on intent instead of what the customer sees.
- Putting the offer inside an image with no text.
Questions people ask
What is a good score?
Nine or more out of ten is ready to send. Seven to eight and a half needs the top fix first. Under five means start again from the job of the message.
Does it replace testing?
No. It catches problems before you send. The Lab Routine helps you test what works.
What should I use next?
The Touchpoint Inventory shows which messages to check first. See all fourteen workbooks.
Curious what we would find?
Run the free scan, or book a call and we will review your key messages together.